Project Info
Veriza is a fintech app designed for micro and small entrepreneurs seeking to accelerate their businesses with simple and fast credit solutions. The platform empowers users to achieve their professional goals through an innovative group credit system.
Veriza’s group credit system allows users to simulate and apply for loans easily and at affordable rates. The collective guarantee model ensures that each member becomes co-responsible for others’ loans, fostering transparency, accessibility, and trust within the group.
The brand identity for Veriza was developed to reflect an accessible, digital-first language that conveys confidence and efficiency. Its core values—Connection, Inclusion, Transformation, and Realization—served as the foundation for creating visual assets that resonate with the company’s mission and target audience.
Loading animations
Brand Assets and various compositions
Brand Background patterns
Veriza's website
Veriza's iconography
Brand Strategy
Alessandra Cavendish
Project Coordination
Luísa Neves
Naming
Alessandra Cavendish e Luísa Neves
Design
Felipe Tavira, Giovani Mariani, Luiz Jales e Akemi Kanegusuku
UX/UI Design (website & app)
Novatics
Alessandra Cavendish
Project Coordination
Luísa Neves
Naming
Alessandra Cavendish e Luísa Neves
Design
Felipe Tavira, Giovani Mariani, Luiz Jales e Akemi Kanegusuku
UX/UI Design (website & app)
Novatics
Estratégia de marca
Alessandra Cavendish
Coordenação de projeto
Luísa Neves
Naming
Alessandra Cavendish e Luísa Neves
Identidade Visual
Felipe Tavira, Giovani Mariani, Luiz Jales e Akemi Kanegusuku
UX/UI Design (site e aplicativo)
Novatics
Alessandra Cavendish
Coordenação de projeto
Luísa Neves
Naming
Alessandra Cavendish e Luísa Neves
Identidade Visual
Felipe Tavira, Giovani Mariani, Luiz Jales e Akemi Kanegusuku
UX/UI Design (site e aplicativo)
Novatics
