Pratique Movimento

Branding in motion

Brand Photo collage animation

Project Info

Pratique Movimento is a gym and movement school that promotes an energetic, diverse, and sustainable approach to physical exercise. Rooted in the principles of transdisciplinary movement, the school is a proud partner of the Ido Portal movement.

Their practices encompass a wide range of activities, including strength training, mobility, self-care, recreational movement, body expression, and free training tailored to personal challenges.

The goal of this branding project was to visually capture the vibrant and authentic essence of the brand—balancing dynamism with serenity. The identity features a refined color palette, impactful typography, and photography that highlights the body and its limitless potential. Together, these elements reinforce the brand’s core values, creating a cohesive and compelling visual presence.

Brand symbol 'Movement'

Brand animation 'Moving is human'

Ido Portal's photo

Brand posters: 'Learn something new every day', 'Movement school, life practice', 'the trail is lonely, the journey is collective', 'The world is your training room, your body is your equipment'

Brand flag

Ido Portal's photo

Brand Environmental graphics

Brand bottle

Brand animation 'isolate + integrate + improvise'

Ido Portal's photo

Ido Portal's photo + Pratique Movimento's graphics

Ido portal's photo

Brand Animation 'FLOOR >> WALL .. BODY'

Pratique Movimento Class

Environmental graphics 'Movement Culture' and 'Spread your fingers'

Brand workout boxes: 'Mo(ve)ment'

Created at
Avocado.design
Brand Strategy
Alessandra Cavendish
Design Direction
Felipe Tavira e Akemi Kanegusuku
Motion Design
Felipe Tavira
Photography
Juli Balla para Ido Portal

See also