Brand Animation
Project Info
Kluster Motohub & Community is a specialized workshop for motorcyclers who wish to learn, co-create and share their passion for motorcycles. The collaborative workshop offers tools and personalized support and promotes workshops and events to integrate the local motorbike community.
The Branding project translates the creative, hands-on, and dynamic spirit of the brand onto its visual assets. The customizing potential of motorbikes and the visual diversity of the tools and parts on the workshop were inspirations for the visual identity collages. The use of paper clippings, Letraset sheets, and ink stamps reinforces the manuality and improvisation that are so distinctive of the motorcycle environment.
An employee wearing Kluster's overalls at the workshop
Kluster's Collage
Kluster's card, business cards, manual, and collage
Kluster's cap and gas tank
Kluster's overalls
Kluster's T-shirts and tags
Kluster's panels
Kluster's Brand Identity Manual
Created at
Avocado.design
Brand Strategy & Naming
Alessandra Cavendish
Design Direction
Felipe Tavira e Akemi Kanegusuku
Photography
Akemi Kanegusuku e Felipe Tavira
Avocado.design
Brand Strategy & Naming
Alessandra Cavendish
Design Direction
Felipe Tavira e Akemi Kanegusuku
Photography
Akemi Kanegusuku e Felipe Tavira
